Sunday, September 15, 2019

Google Inc. in China Essay

The case study is titled Google Inc., In china, written by Kirsten E. Martin for the Business Roundtable Institute for Corporate Ethics. Kirsten Martin is the Assistant Professor of Business and Economics at the Catholic University of America and Business Roundtable Institute for Corporate Ethics Fellow, â€Å"to encourage classroom discussion and not to illustrate effective or ineffective business decision making†. Kirsten is an academic, whose purpose is to examine ethical decisions and behavior in business, creating a bias to enhance the ethical situations related to business practice. The Catholic University was established in 1887 and is located in Washington D.C. Its values are more conservative, and emphasize charity and community-based values, as the Catholic Church is a strong proponent of helping the community. Also, being located in D.C. it is likely biased to be much more politically involved and influenced by the location. Her background in economics may also lead itself to bias assessing how Google could do greater good for the economy through their business, making her ethical evaluation more stringent. Her involvement with the Business Roundtable and more specifically their Institute for Corporate Ethics illustrates her belief that corporations have an obligation to be good citizens: morally, environmentally, and be proactively ethical. She would need to have complete knowledge of the major business environment differences in China to evaluate the ethical standards of their society without prejudice as well. She also likely lacks real world experience of operating a business as large as Google, and the pressures to manage all of the stakeholders needs; including shareholders desire to maximize profits. Ultimately, she has a very compelling bias to highlight any ethical behavior positively and negatively for further educational analysis. A.2. My perspective3 as the analyst:  ¶ My perspective is that of a daily user of Google and a student at Portland State University, School of Business Administration. I have some background knowledge of this case that are part of my personal beliefs and perspective. I believe in freedom of speech and oppose censorship. However, there are grounds for censorship that I feel are criminal and unethical which should be removed for legal, moral, and ethical reasons. I do not have an ideological belief that everything should be published and protected within free speech. That being said the things that cross that barrier are outlined well in US law and even more harshly abroad (abuses to children, women, etc.). Although many things are horrific, it is a dangerous subject to define what should be censored and not. In this case I understand the Chinese government censors subjects and manipulate the truth, this is not censoring to uphold the moral fibers of their society but their regime, and total control over the information provided to their society. I live in a liberal region of the US and have many freedoms that make it difficult for me to truly understand not having some of the basic rights I take for granted. I have not traveled the world nor have a deeper knowledge of other cultures or how the fabrics of their societies are woven into their economics and business ethics. My last perspective bias is that business should be a positive influence on society as a whole and follow the same moral and ethical standards that humanity as a whole need to follow. Although, there are different cultural values and legal systems around the world as we become a global economy and society we must define and support businesses that uphold the strongest moral beliefs and ethical standards. B. State what you are bracketing:4  ¶ I have some knowledge of the students protest in Tiananmen Square that is sure to come up in this case, and the censorship that the Chinese government supports. The brutality that happened from the protests and the total denial of the Chinese government will be set aside during my analysis. I have also completed an ethical assessment of Yahoo! disclosing personal information to the Chinese government for political adversaries that were promoting democracy, and imprisoned one individual for 10-years. Yahoo! broke their confidentiality policies, and payed an undisclosed amount to the wife of the man imprisoned. I will bracket my knowledge and assessment of how the Chinese government used threats to obtain the information. Also, I have read that Google has supported censorship to initially enter the market in China, and has a near monopoly over the internet search engine market. This monopoly can lead to overconfidence and complacency both of which lead to bad ethical situations. I have friends that work for Google and have heard very positive opinions regarding their corporate culture regarding their employees; this positive information has influenced my opinion of Google as well. I will bracket my opinions of the author and carefully examine her argument and facts. Moreover, I will bracket all opinions and information that I have regarding Google and the Chinese government. II. The Situation5: A. List the facts6 relevant to the issue(s) identified:  ¶ Google: 1998 Google Inc. was founded by Larry Page and Sergey Brin   Mission is: â€Å"To organize the world’s information and make it universally accessible and useful†. Motto is: â€Å"Don’t be evil†. Not to accept sponsored search results, like their competitors. 2000 Entered the Chinese market, by creating a Chinese-language version of its homepage that was housed in the US and not subject to Chinese laws. 2002, September Google.com was inaccessible for two weeks. When reinstated it was slow and temperamental for all Chinese users and completely inaccessible for Chinese universities. â€Å"The average time to download a Google Web page was more than seven times slower than for Baidu, the leading Chinese search engine.† 2004 realized they were losing market share to Baidu, Yahoo!, and Microsoft, because of their local presence, because they are licensed within Chinese borders, due to self-censorship. 2005 announced two important appointments: Dr. Kai-Fu Lee (left Microsoft) whose goal was, â€Å"To make advanced technology accessible and useful to every user, as well as be part of the vibrant growth and innovation in China today.† Also, Johnny Chou, who assisted in building sales and distribution as well as a R&D center in China so Google would have the assets needed to succeed. 2005 they had 5,680 employees scattered throughout the world. With positive cash flow of $3.45 Billion. 2006, January announced the creation of Google.cn, which is located in China and subject to Chinese filtering: Keeping sensitive information outside China through Gmail, and Blogger Disclosing the presence of general filtering to users

Saturday, September 14, 2019

Walden questions

Thoreau reasons for leaving Walden Pond and how does he relate them to the habits people develop? Thoreau initial reason for coming to Walden was to live as many lives as possible. He left stating â€Å"l left the woods for as good a reason as I went there. † (933) This means that Thoreau left because he had other experiences to live through. He was done with this segment of his life, and he did not want to live a routine life like many people are stuck in. He wanted to see the oral in many different lifestyles, staying in Walden would not help him achieve this. ) What is and is not important to Thoreau based on what he says? Thoreau believes that doing all these trivial, small things in unimportant. There is not much to gain from getting small new objects or completing small tasks. All it does is over complicate life and turn it into a mess. â€Å"In proportion as he simplifies his life, the laws of the universe will appear less complex, and solitude will not be solitude, no r poverty poverty, nor weakness weakness. (933) Simplicity, as ironic as it sounds, is important.Simplicity makes life look clear, it does not clog up thoughts or shroud dreams like a complicated life would. A person's brain is clear to make a path of their own with a simple life, nothing Is In the way. 3) What did Thoreau hope to learn from his experience? What did he actually learn? Thoreau went to Walden to live a different life, In no rush to find economical success unlike most men. At Walden, he reflects to people In such a hurry to achieve heir dreams while losing track of It because of their rush. The life In us Is Like the water in the river. It may rise this year higher than man has ever known It, and flood the parched uplands; even this may be the eventful year, which will drown out all our muskrats. † (938) When going for an achievement In a less forced and more natural way, the Individual has potential to go further, Like water. Thoreau realizes this from his stay at Walden. Everyone has a light Inside them, and their Jobs Is to keep It alive and breathing by not forcing through life.

Friday, September 13, 2019

Marketing Assignment Example | Topics and Well Written Essays - 250 words - 11

Marketing - Assignment Example Therefore, I want to interact with the consumer creatively; the ‘break’ concept can be creatively explored through the packaging and synced with its current advertising campaign. Taking a break in today’s fast paced life is integral. The current pack is very clean, in-your-face, well branded, but it has nothing else to say.  Before any design modification, I will spot the key visual equities that aid consumers identify the brand, I will just add in these elements for more interaction (Aaker 2004). I would refresh and rejuvenate the pack design rather than re-invent it because it is not necessary for loyal consumers to appreciate a pack transformation. To really get creative with the pack design I would replace the brand name with seasonal messages as well. For example, on Mother’s day I will design the packs creatively with an amazingly patterned embossed print on the wrapper with confetti which can say ‘The Best Mom Ever’; a celebration brea k for the mothers. I can also depict the ‘break’ by creatively executing the barcode as well, perhaps by leaving space between the horizontal

Thursday, September 12, 2019

Online Social Entrepreneurship Essay Example | Topics and Well Written Essays - 3500 words

Online Social Entrepreneurship - Essay Example Current paper focuses on the provision of a social media strategy that could support the enhancement of performance of a social enterprise based in UK, the Social Entrepreneur and Student Network (SESNet). The literature related to the specific subject will be also presented for justifying the choice of the above social strategy and for explaining the challenges that could possibly appear when realizing the particular project. The paper has been structured in such way so that the phases of the social media strategy chosen for the Social Entrepreneur and Student Network (SESNet) are clear. At a first level, an abstract is provided for showing the key elements and objectives of the paper. Then, the introductory section offers a more analytical view on the paper’s purposes and content. The characteristics and the needs of the organization involved are also presented, aiming to show the issues that the social media strategy proposed will have to face. Furthermore, the literature related to the paper’s subject is presented. At the next level, the appropriate theory/ model for developing an effective social media strategy is explained. The use of this theory in practice is made clear in the following section, where the various phases of the media social strategy suggested are described. The conclusions and the recommendations sections are the last ones of this paper. These sections summarize the k ey findings of the paper and suggest practices that the organization under discussion should establish. Also, in the recommendations section of this paper suggestions are made for further research, referring to gaps identified while reviewing the literature published in the particular field. The research methodology chosen for this paper is the literature review. Academic studies, as recent as possible, have been identified and reviewed for addressing the issues that are related to this paper. It

O2 environment Essay Example | Topics and Well Written Essays - 1250 words

O2 environment - Essay Example This means that Telefà ³nica has to major in various aspects that will see it grow (Matsumoto, Umeda, Masui and Fukushige 2012:57). O2 understands the impact that customer needs have on the growth and success of the company. Over the past five years, the company has been looking for different ways of building resilience in the provision of critical national infrastructure in accordance with the ISO 22301 guidelines (Kelion 2013). The important aspect, as noted by the company is to work on safeguarding the interests of the customers by establishing strong staff welfare policies. This assures them that the employees are satisfied and can serve the clients with confidence. They have established mechanisms to assist in the faster recovery of any critical disruptions that affect clients wherever they are. This allows the company to maintain a good rapport with the employees and clients as much as possible. Further, it increases customer confidence and reassures them of its zeal towards the realisation of successful operations (Matsumoto, Umeda, Masui and Fukushige 2012:57). The company is also working hard to ensure that shareholders recognise the business’s resiliency in the highly competitive market. The industry is quite competitive and they wanted to have as many investors in their corner. They have changed their strategies to accommodate the different shareholder attributes that will in turn increase the profits the company needs most (Kelion 2013). To deal with the competitors, the company has made good use of its strategic position within the UK to serve its more than 23 million customers. The 3G network is one of its unique selling points in the UK that has added 84% of the UK population to its list of customers. It has been able to work on different technology versions that have made it easy to supply the customers with faster 3G speeds (O2 2015). This

Wednesday, September 11, 2019

Forensic Science 4.5 Essay Example | Topics and Well Written Essays - 500 words

Forensic Science 4.5 - Essay Example One of the most important pieces of evidence is blood but usually by the time the police and the forensic scientists reach the scene of crime the blood is usually dried up. In this article we will learn the four different methods used to collect dried blood samples from the crime scene. These dried blood stains are attained from objects or various surfaces that do not have the ability of mobility and cannot be collected easily. The four methods are cutting, swabbing, scraping and elution (that is dissolving). Cutting is clearly appropriate only to the items or objects that can simply be cut off. Inspectors should not just simply cut off pieces from objects that can be presented intact for example shirts or clothing items. Sometimes bloodstains might be found on objects that according to the inspectors are too large or too complicated to bring in complete for example bloodstains on sofas or on the seats of a vehicle. In such cases, cutting of a portion big enough to have unstained sections on the edges for later comparisons is a good idea because taking in the whole sofa or vehicle seat is not a wise or suitable act (Gaensslen, Harris & Lee, 2008). Swabbing comprises the transferring of the blood sample from the surface on which it was onto some kind of swab. While working with dried blood it is necessary to humidify or to dampen the swab so that the blood sample can be transferred. The solution that is used in the swab has to be sterile so that it avoids any chances of the contamination of the blood sample from bacteria. Gauze sponges are usually more recommendable as they are already sterile and are more functional as swabs. Swabbing is useless in taking out blood samples from walls or even from tables or chairs (Gaensslen, Harris & Lee, 2008). Scraping comprises of utilizing an instrument with a straight or sharply edged face to scrape off the dried blood samples from a surface and to place it onto a clean laboratory glass plate

Tuesday, September 10, 2019

GMO-genetic modified organism Essay Example | Topics and Well Written Essays - 1500 words

GMO-genetic modified organism - Essay Example There are organizations that are either supporting or rejecting the labeling of GMOs. Organizations such as the American Medical Association have strictly stood against the labeling of these organisms, while Truth In Labeling Campaign has quite openly supported the labeling of these organisms (Melnick, 2012). GMOs should be labeled because this will help consumers in making rational decision, will lead to increase in production of food that is not manufactured through genetic engineering, will keep consumers away from health issues caused due to consumption of GMOs and will lead to increase in exports. One of the reasons due to which labeling of GMOs is being favored is that labeling of food products that have been created through genetic engineering will assist consumers in making informed choices. Consumers are able to make informed choices when they have information that is perfect in nature. Information is regarded as perfect only if the ingredients used in manufacturing food products are provided to the customers and consumers through labels. If goods are not labeled properly, the consumers will not have the information required to make rational choices (Scatasta, 2007). Those in favor of GMOs’ labeling believe that labeling will not decrease the revenue of farmers in developing areas and will rather lead to increase in business for them and this is because those importing GMOs are not ready to accept food products that are not labeled. Not only developing nations will benefit from labeled GMOs, even developed nations such as the United States that is a huge exporter o f GMOs will even benefit from labeling as labeling will ensure smooth exports of GMOs. In certain regions it has been made obligatory that all the food items as well as the seeds that may be produced through genetic engineering or constitute of certain percentage of GMOs need to be